Regardless of the type of business you have, colors are a very important part of your brand identity. Choosing the right color palette is a necessary process to create the face of your brand and it is important to create a logo and a combination of fonts.
I see many business owners not giving credit to the color palette as it deserves, because they don't understand why choosing a specific palette will help sell more, but believe me, it makes a difference if we are talking about branding and marketing.
Colors will be the first thing people will see, they can bring them closer to your brand, instantly convey the message that your company wants to share.
So yes, you will need to spend some time researching the right color palette for your brand. But that does not mean that it is a boring process, I have listed here a super easy and quick step by step to help you discover the perfect color palette for your business.
STEPS:
1. Think about your brand’s values and what you want to convey.
2. Do a brief search on the meanings of each color
3. Create a moodboard
4. Choose 2 colors (one primary and one secondary)
5. Create your palette using a color generator tool
STEP 1.
Think about your brand’s values and what you want to convey.
First of all, you need to be very clear about the value of your company and what feeling you want to convey to your audience. To do this, think about the pillars of your company, your mission, what you represent, what you offer and how you want to change people's lives.
STEP 2.
Do a brief search on the meanings of each color
This is the only step that could be more theoretical, but at the same time it is super interesting to know what each color means and thus adapt to the meaning of your brand. You can know the meanings quickly by searching on google, there are many articles on the subject.
STEP 3.
Create a Moodboard
Creating a moodboard is great for visualizing in general what concepts, sensations and aesthetics you want to convey with your brand. It is worth adding on the moodboard images that refer to your brand, design inspiration, font, and any images that you find relevant. I highly recommend doing this with Pinterest, create a folder called moodboard and add all the images there.
STEP 4.
Pick 2 colors (a primary and a secondary)
With the moodboard ready, notice which two colors are the most repeated and choose one color to be primary and another to be secondary. A great tool that can help you in this step is ColorZilla, an extension for chrome that works like a dropper, allowing to get a color reading from any point in the browser.
STEP 5.
Create your palette using a color generator tool
Now that you have the two main colors, it's time to create your color palette. To do this, use an online palette-generating tool, such as Adobe Color or Coolors, both are 100% free and will automatically create a beautiful color palette based on the colors you chose earlier.
And finally, we have your brand's color palette ready! Make sure to always use these colors in your visual identity, choose one or two to be the main ones and the others to be supportive, being used on websites, arts for social networks, among other materials.
You will see how it will raise the quality of your brand, your branding and attract even more looks to your products or services.
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